Frederik Marain holds a degree in Philosophy as well as a degree in Economics (KU Leuven). He later followed an MBA Strategy at the Vlerick Leuven Gent Business School. From 1988 to 1996 he was busine...
‘Immersive storytelling’ means as much as overwhelming the listener with your story. The idea existst that Virtual Reality (VR) technology may lead to more immersive stories but the last decades VR-ap...
In an era where games and gamification, innovation and creation, cross-cultural understanding and communication, teamwork and self-direction, entrepreneurship and critical thinking are increasingly ga...
Since the year 2000, the Management and Communication Department of AP University College has organised the Belgian Corporate Video Festival, an event that annually awards the best corporate films. Al...
The field of communication professionals, marketeers and journalists has changed radically under the influence of digitalisation. The platforms for placing media content increased exponentially, the g...
Wannes Heirman (Ph.D.) is a postdoctoral researcher and professor at the University of Antwerp and AP University College Antwerp. He is a guest professor of Government and Social Profit Communication ...
