The Immersive Lab is a center of expertise that centralises all research projects, acquired knowledge and technology around XR technology (extended reality: virtual, augmented and mixed reality) and makes it available to students, researchers, companies and non-profit organizations. Researchers are brought into contact with XR manufacturers, hardware and software developers, investors ... as well as education, cultural institutions and other interested parties in the region.
The lab focuses on the creation of quality content for commercial, educational, cultural and scientific applications by setting up integrated, hands-on research, developing tools that producers can work with and organizing user tests, workshops, lectures and demonstrations.
Research on VR and AR applications for education and behavior change is in its infancy. Many results are not yet generalizable to widespread practice. This project aims to explore the role VR and AR can play in creating sense of urgency and behavior change among public groups.
The Creative AI project aims to provide useful tools to the creative industries: design, advertising and marketing, media and video and eXtended Reality (XR).
During this PWO project, we are exploring how embodiment can lead to greater immersion and engagement with the user's virtual self, as well as how XR producers can integrate embodiment into their XR productions through high- and low-impact techniques.
The Living Lab Media XR and 5G (Howest & AP University of Applies Sciences and Arts, 2023-3025) aims to introduce Flemish media companies (TV, radio, print, online), XR and advertising agencies, event organizers and telecom operators to the possibilities of new XR content ("extended reality") and advertising and cross-media formats made possible thanks to 5G.
